Whether you’re in it for the thrill of the win or just want to see how much you can lose, a casino is a fun and exciting place to try your luck. From the glitzy decor and flashing lights to the buzz of champagne glasses clinking and tourists and locals mixing, casinos are an experience all its own.

But underneath the veneer of opulence, casinos are built on a bedrock of mathematics, engineered to slowly bleed patrons of their cash. For years mathematically inclined minds have tried to turn the tables, using their knowledge of probability and game theory to exploit weaknesses in a rigged system. But the most successful strategy is still a simple one: don’t play.

Gambling is a dangerous business, with people cheating, stealing and scamming their way to jackpots. It’s also a high-stakes gamble, and even the most confident players can suffer major setbacks. The euphoria of winning a big prize can easily cloud your judgement and lead you to spend more than you can afford to lose. This is why it’s important to establish a fixed amount of money that you’re willing to lose and stick to it.

While knowing your demographic information can help, it’s hardly the full picture. There are so many different factors that drive people to your casino – and you’ll need to tailor your marketing to each of these segments. For example, you could target event planners with your ads to attract group business, or use search ads to ensure that your casino is prominently displayed when potential customers are looking for your services.